Kseniia Zinchenko

Product / UX Designer

Tbilisi, GE.

About

UX/UI | Product Designer with 7 years of experience designing mobile apps and web platforms for B2C and B2B products across international markets, including the USA, North Africa, Turkey, and Ukraine. Experienced in the full product design cycle — from user research, discovery and UX flows to UI design, experimentation, and post-launch analysis. I work closely with Product, Analytics, Engineering, and cross-functional teams, using both user insights and product data to make design decisions. Today, my approach goes beyond designing new screens. I formulate and validate hypotheses, work with A/B tests, and connect design decisions to measurable outcomes such as conversion, ARPPU, retention, task completion rate, and discoverability.

Work

Social Discovery Group

|

UX designer

Tbilisi, , Malta

→

Summary

For the past two years, I've been working on a large-scale B2C dating platform, designing and improving core user journeys across web and mobile — from onboarding and discovery to profiles, messaging, and monetization. My role has evolved from feature design to owning UX improvements: identifying problems through data and user behavior, proposing hypotheses, running experiments, and measuring their impact on both UX and business metrics. I work closely with Product, Analytics, Engineering, and other cross-functional teams to take solutions from discovery to launch and post-release analysis.

ReFlow

|

UX/UI designer

Copenhagen, Hovedstaden, Denmark

→

Summary

I am responsible for the UI and UX design of new features for an environmental and climate strategy product. Working as an independent unit within the product team, I closely collaborate with the CEO, COO, scientific team, and developers. I lead the entire design process from start to finish, including initial briefs with stakeholders, gathering requirements, and ensuring a quality handover with all necessary documentation and user acceptance criteria.

Dashdevs

|

UX/UI | Product designer

Wilmington, Delaware, US

→

Summary

I gained experience in working with product teams with multicultural team members, creating mobile and web platforms, performing different tasks depending on business goals.

Hillel IT School

|

Education Mentor

Odesa, Odesa, Ukraine

→

Summary

Mentored students on design topics at a higher education institution.

Freelance UX/UI Designer

|

Freelance UX/UI Designer

, ,

→

Summary

Provided user experience and interface design services on a freelance basis.

Yual, Inc.

|

User Experience Designer

Folsom, California, US

→

Summary

Designed product experiences for an IT services and consulting startup.

Education

Hillel IT School

Odesa, Odesa, Ukraine
→
Certificate Design

Yaroslav Mudryi National Law University

Kharkiv, Kharkiv, Ukraine
→
Degree Law

Skills

Figma

Prototyping, Wireframing, Design Systems.

Adobe XD

Prototyping, Interaction Design.

User Research

Usability Testing, UX Research.

HTML5 & CSS

Web Design, Detailed Design.

Design Systems

Consistency, UI Libraries.

Mobile & Web Design

iOS Testing, Android Design, UI/UX.

Projects

API Hub SaaS | MVP | European market

→

Summary

I was working on creating MVP for the SaaS e-commerce platform. Together with product team, we were building product, that empowers developers and businesses to build unique applications and services by providing them with access to a wide range of high-quality APIs. I used Ant Design System as tool for faster building wireframes. Used Management skills to supervise design team workload; collaborated with Business Analyst and Product Owner in order to define business needs and goals. As a result the full SaaS MVP design were delivered in less that 3 months, alongside with Admin dashboard platform and Figma Design system for creating future post - MVP iterations.

Super App | MVP | North-African market

→

Summary

4.4+ on App Store/Google Play, 5M+ Downloads. I was working on creating Super App for North-African startup with $150M investments. Together with product team, we were building one app for users to get such services, as rides, restaurant grocery and package delivery, alongside an implemented in-app financial system. After successful release of MVP, I was working on post-MVP iterations to improve such flows as "Saved addresses", "Activity" ( Showing previous orders/rides) and "Creating account". The release of the MVP successfully activated all users of the services' apps of this product into one Super app, and the implementation of the financial service is one of the leading in this market and opens up users to have more opportunities with a digital wallet in this area.

Keen app | USA market

→

Summary

4.5+ on App Store/Google Play, 500K+ Downloads. Keen is a user-friendly and inclusive application aimed to help people make better everyday decisions. The app connects users with advisors for an established price via phone calls or other communication channels. Keen also allows viewing personalized horoscopes and other hobby-connected content for free.